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Performance Marketing Sr. Analyst - Google Ads



Marketing & Communications, IT
são paulo, state of são paulo, brazil
Posted on Tuesday, September 12, 2023
About The Company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

About The Team/role

The ideal candidate has experience in paid marketing and knowledge of performance campaigns. At DiDi we aim to build the most effective growth marketing machine. We're looking for candidates who are curious, data-driven and can make decisions and propose tests based on larger sets of data. The next oranger on the team needs to be communicative, with deep strategic thinking, organized and resilient.

In this role, you'll be...
  • Planning, managing, and executing user acquisition and re-acquisition campaigns in Google channel.
  • Support growth, funnel strategy and creative strategy teams while working on different initiatives.
  • Analyzing, monitoring and continuously optimizing campaigns based on a data driven approach to provide insights and propose different (A/B, geo lift, pre&post) Define Kpis to monitor.
  • Ensuring proper tracking, attribution, optimization and reporting, as well as contributing to an automation of campaign management.
  • Manage the relationship with our partners and agencies to ensure best-in-class communication, support and execution.
  • Cooperate with business units, leveraging strategic vision to inform, consult, and recommend innovative solutions to unrivaled challenges.

We're eager to be in touch because you have...
  • 2+ years of paid marketing experience (preferably with consumer apps).
  • Previous experience managing app campaigns and/or google campaigns. Understand attribution and incrementality concepts.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Excellent communication, the ability to engage internal and external customers.
  • Ability to use data and critical thinking on a daily basis to inform and support decisions.
  • English fluency is mandatory.
  • Knowledge of Supermetrics are plus.

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.