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Programmatic Sr. Analyst - Branding



Mexico City, Mexico
Posted on Monday, October 30, 2023

As a Programmatic Senior Analyst for Branding Campaigns, you will be responsible for optimizing and managing programmatic media buying activities, with a primary focus on DV360. Your role will involve campaign reporting, data analysis, and insights generation to support the overall success of our branding campaigns. Additionally, you will work closely with various teams to provide actionable recommendations based on your findings.


  • Execute and manage programmatic media buying activities, with a strong emphasis on DV360. Experience with other DSP is a plus (example:  Amazon DSP)
  • Develop and implement strategies to maximize the effectiveness of branding campaigns, ensuring they align with campaign bjectives.
  • Generate regular reports and analyze campaign performance data to identify trends, opportunities, and areas for improvement.
  • Create actionable insights from data analysis to optimize campaigns in real-time and post-campaign.
  • Collaborate with cross-functional teams to provide recommendations and drive campaign improvements.
  • Stay up-to-date with industry trends and emerging technologies in programmatic advertising.
  • Utilize advanced Excel skills to manipulate and analyze large datasets.
  • Maintain a deep understanding of the LatAm digital advertising ecosystem, with a focus on market dynamics, competitors, and industry best practices
  • Continuously improve programmatic strategies and tactics to achieve and exceed main KPI’s 


  • 2-3 years of hands-on experience in programmatic media buying, with a strong focus on DV360. Experience with Amazon DSP is a plus.
  • English proficency: advanced
  • Proficiency in Excel functions and data analysis.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.