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Marketing Specialist



Marketing & Communications
Sao Paulo, Brazil
Posted on Tuesday, November 14, 2023
About The Company

If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet!) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99) or digital payments (99Pay).

To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.

Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.

About The Team/role

We used to unite creativity and data to discover and intentionally act on Marketing initiatives, focused on building 99's correct brand perception. To develop the future of the company and also ride hailing business in Brazil, Driver Lab team has been pioneering new projects and continually improving our solutions to consolidate competitive advantage, mainly for driver's partners. As a Driver Lab Marketing Specialist you will have a great opportunity to leave your mark on this journey. You are going to work with a multifunctional team, in an agile environment and with a test & learn scalable mindset. You will be responsible for marketing strategy, planning and end-to-end execution for some key projects of the area.

In this role, you'll be...

  • Actively participate in MKT and Driver Lab teams agenda, integrating data-insights with marketing strategies, contributing to Driver Lab business decision and overall communication for some company key projects
  • Responsible for coordinating the overall planning, execution and track of marketing initiatives for some driver's solutions (main responsibilities: define communication objective, recommend channel mix and budget investment required, define and share visual and verbal guidance, develop artworks with agency to implement the plan…)
  • End-to-end focal point for some company key projects. Lead weekly meetings with internal and external key stakeholders
  • Act as a brand guardian, ensuring 99's consistency through toolkits development and/or sharing brand & marketing guidance with core stakeholders
  • Frequently track business and brand performance for some key projects to identify creative opportunities and execute actions to build solutions awareness, consideration, conversion and/or loyalty
  • Responsible for area budget control ensuring efficiency and accuracy

We're eager to be in touch because you have...

  • 3+ years of relevant marketing experience with a focus on branding and creative campaign management. Experience working closely with creative teams, production, agencies and CRM journey
  • Strong marketing strategy skills as well as a hands on and organized profile. Previous experience in agile methodology applications t is a strong plus
  • Strategic mindset: strong strategic thinking, with a keen understanding of the "why" behind marketing decisions. Ability of being creativity to strategic innovate is also a strong plus
  • Project management: proven ability to manage multiple projects under tight deadlines and demonstrated ability to manage ambiguity scenarios
  • Ability to quickly transition from planning to tactics and operations
  • Stakeholder management: communication skills between areas and ability to navigate on organization to transmission of your own ideas
  • Data-driven thinking and performance. Previous knowledge of data/media processing and analysis
  • Previous experience on budget control and process improvement
  • Professional proficiency in English (mandatory)

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres and 99familias. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).