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Performance Marketing Senior Analyst



Marketing & Communications, IT
são paulo, state of são paulo, brazil
Posted on Wednesday, May 15, 2024
About The Company

If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in people who transform their paths through technology. Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet!) do not even know about. Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99) or digital payments (99Pay).

To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform. And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.

Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership. On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.

About The Team/role

About the job:

The ideal candidate will have solid experience in performance marketing and will be comfortable managing very large-scale budgets and programs that exceed targets across multiple markets that are in different stages, working with different products across the board.

At DiDi we aim to build the most effective growth/performance marketing machine.

In this role, you'll be...

Your Responsibilities:

  • Be Performance Marketing Organization representative inside of DiDi, managing the relationship with Marketing Science & Technology, Ad Operations and Growth Operations to ensure best-in-class communication, support and execution
  • Planning and execution of a holistic media acquisition strategy that supports growth while meeting budget requirements
  • Analyze performance and provide insights to ensure key partners understand plans, optimizations and results
  • Ensure proper tracking, attribution, automation, and optimization by leveraging different teams and tools
  • Collaborate with Paid Media, Branding & Analytics functional groups to build testing opportunities, measurement frameworks process and product improvements
  • Prioritize multiple project pipelines for the respective business lines

We're eager to be in touch because you have...

The Successful applicant:

  • 3+ years of performance marketing experience (preferably with consumer apps)
  • Search, Paid Social, and Display advertising buying knowledge
  • Experience with multi-channel digital media strategy, A/B and multivariate test design and Performance Marketing optimization process
  • Excellent communication, the ability to engage internal and external customers
  • Based on facts and data, skillfully analyze problems and generate a structured approach to solve both Business and Performance Marketing issues

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).