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Product Marketing Director

Saas Labs

Saas Labs

Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Wednesday, March 27, 2024

In this pivotal role, you will take end-to-end ownership and execution of product GTM strategy, positioning, and go-to-market efforts. product launches. You will also drive product launches, build market awareness through extensive competitive intelligence and understanding of market trends, perform win/loss analysis, enable Go-To-Market functions, create strategic content, and help generate demand for JustCall, as well as other SaaS Labs products In this role, you will partner closely with the Product team and collaborate with the broad Go-To-Market functions.

You are a compelling storyteller who can compose differentiated messaging and positioning for audiences across different personas and verticals.

Qualification:

  • 10+ years in global SMB and mid-market product marketing
  • SaaS industry experience preferred

Key Responsibilities:

  • Product GTM Strategy & Positioning: Develop and refine the positioning and messaging for our products, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches
  • Go To Market Excellence: Design and execute comprehensive go-to-market plans across our products, working with Product, Design, Customer Success, Growth, Marketing, and others. This includes defining target customer segments, devising value propositions, and coordinating with cross-functional teams to ensure a successful rollout of products and features
  • Market Insights & Strategy: Own the process of gathering and analyzing customer feedback, and market and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption
  • Content Development & Enablement: Oversee the creation of engaging marketing materials, including website content, product collateral, case studies, and presentations to support sales and marketing efforts. Empower sales teams with the knowledge and tools to maximize revenue outcomes
  • Evangelize: Create awareness of SaaS Labs and JustCall Products both internally and externally, through industry events, speaker support, and analyst briefings
  • Data-driven & KPI-led Thinking: Establish key metrics to measure product marketing at SaaS Labs. Identify opportunities to incorporate greater attribution and analysis into GTM strategy
  • Team Leadership & Development: Lead, mentor, and grow an agile team of product marketers and partner marketers

Skills:

  • You are a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for the customer’s needs across the business and collaborates naturally to broaden a growth-based mindset
  • You like to utilize a "test and learn" approach to continuously optimize messaging, including A/B testing, customer segmentation analysis, and performance tracking
  • You like building business cases, analyzing competition, and collecting customer insights using both qualitative and quantitative methods to drive strategic decisions
  • While you may have led teams in the past, you are equally comfortable rolling your sleeves up to be an individual contributor
  • You possess exceptional communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • You have an entrepreneurial approach and passion, a sense of urgency, forward and strategic thinking, and an ability to drive meaningful change in the business and in the industry

Benefits and Perks:

  • Opportunity to work and collaborate with a truly global team spread across 6 countries
  • Routine hackathons and learning boot camps to promote knowledge sharing
  • Choose your work hours

About SaaS Labs:

SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

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