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Brand Manager DiDi Préstamos

99

99

Marketing & Communications
Mexico City, Mexico
Posted on Wednesday, January 3, 2024
  • DATA DRIVEN is a must, capability of analytical thinking to translate data into growth opportunities and strategic actions.
  • Experience creating, developing and executing a marketing plan.
  • Knowledge in branding / building brand foundations
  • Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
  • Understands and analyzes issues; suggests creative solutions
  • Understands the “why” and applies critical thinking and strategic reasoning
  • Experience analyzing Brand KPIs
  • Experience with brand building and a creative 360 campaigns
  • Strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
  • Experience managing agencies and creative teams
  • Be able to work under constant deadline pressure and manage multiple projects.
  • Have creative and analytical thinking.
  • You are fluent in English.

In this role, you'll be...

  • Lead Brand Strategy and launch definition for a new DiDi Préstamos product based on analytical and strategic thinking, including creation of goals, approach, strategic brand definition, plan and product meaningful proposals.
  • Bring big ideas to the table, and best in class ideas and plans, obtaining buy-in and effectively and efficiently implementing ideas at scale through strategic brand programs and initiatives. Define brand territories to expand audiences and position strategically the products/services.
  • Responsible for shaping, influencing, and structuring the brand identity and positioning; driving and lead brand management, architecture, content, and communications; and anticipating and solving for branding needs at all levels for DiDi Préstamos Product.
  • Develop and define the Brand Vision and Architecture based on market, user research and user´s relevant and strategic insights.
  • Use internal and external data to find relevant insights that transform into effective Brand insights, campaigns and content.
  • Drive research, recommendations and discussions to evolve our product brand developing opportunities in product, channels and positioning in the market.
  • Translate high-level strategy and positioning into concrete deliverables (campaign blueprints, messaging frameworks, value propositions, etc.)
  • Develop brand position, content and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling.
  • Develop campaign branding activities; provide input into key messaging and creative briefs.
  • Lead implementation and brand management efforts around brand actions..
  • Develop enablement materials (Toolkits, trainings, guidelines) to scale new developments/learnings and help drive brand consistency.
  • Remain fully informed on market trends and marketing brand campaigns.

We're eager to be in touch because you...

  • 5+ years of relevant experience developing Brand and experience of working closely with creative, production, and agencies.
  • DATA DRIVEN is a must, capability of analytical thinking to translate data into growth opportunities and strategic actions.
  • Experience creating, developing and executing a marketing plan.
  • Knowledge in branding / building brand foundations
  • Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
  • Understands and analyzes issues; suggests creative solutions
  • Understands the “why” and applies critical thinking and strategic reasoning
  • Experience in Brand KPIs
  • Experience with brand building and a creative 360 campaigns
  • Strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
  • Be able to work under constant deadline pressure and manage multiple projects.
  • Have creative and analytical thinking.
  • You are fluent in English.