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Creative Strategist Senior Analyst

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IT, Design
Mexico City, Mexico
Posted on Friday, February 2, 2024

Creative Strategist Senior Analyst

We are looking for a Creative Strategy and Content Production Analyst that manages and supports resources from different stakeholders (internal and external) for content creation in paid media campaigns for DiDi Préstamos. This role also involves overseeing strategic sourcing initiatives focused on performance marketing in the Mexican market, identifying local opportunities and measuring campaigns success.

  • Plan creative tactics based on messages and concepts for performance marketing campaigns.
  • Understand the challenges faced by the business and address them by finding scalable solutions.
  • Collaborate with stakeholders (internal and external) to manage, follow up projects and ensure the production, delivery and review of creative assets.
  • Create briefs, organize brainstorming and feedback sessions with agencies to ensure high quality material production and successful performance marketing campaigns.
  • Uphold high creative quality standards, volume and effectiveness of materials as the gatekeeper of creative strategy.
  • Prioritize requests based on business needs with creative agency and keep track of on-going tasks status.
  • Analyze consumer patterns and material placement effects to develop new concepts and material iterations that improve the creative strategy.
  • Standardize reporting and scope for different implemented campaigns.
  • Map out the timeline for upcoming A/B creative tests.

  • Bachelor’s degree in Marketing, Communications, Graphic Design or Advertising
  • 2-3 years of experience in multinational companies in the financial, tech, ecommerce or advertising industries
  • Experience in project management
  • Experience in Paid Marketing Campaigns/Performance Marketing/Marketing /Digital Campaigns
  • Adobe Software Suite is a plus
  • Advanced English