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Programmatic Sr. Analyst - Branding



This job is no longer accepting applications

See open jobs at 99.
são paulo, state of são paulo, brazil
Posted on Friday, February 2, 2024
About The Company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

About The Team/role

As a Programmatic Senior Analyst for Branding Campaigns, you will be responsible for optimizing and managing programmatic media buying activities, with a primary focus on DV360. Your role will involve campaign reporting, data analysis, and insights generation to support the overall success of our branding campaigns. Additionally, you will work closely with various teams to provide actionable recommendations based on your findings.

In this role, you'll be...

  • Execute and manage programmatic media buying activities, with a strong emphasis on DV360. Experience with other DSP is a plus (example: Amazon DSP)
  • Develop and implement strategies to maximize the effectiveness of branding campaigns, ensuring they align with campaign bjectives.
  • Generate regular reports and analyze campaign performance data to identify trends, opportunities, and areas for improvement.
  • Create actionable insights from data analysis to optimize campaigns in real-time and post-campaign.
  • Collaborate with cross-functional teams to provide recommendations and drive campaign improvements.
  • Stay up-to-date with industry trends and emerging technologies in programmatic advertising.
  • Utilize advanced Excel skills to manipulate and analyze large datasets.
  • Maintain a deep understanding of the LatAm digital advertising ecosystem, with a focus on market dynamics, competitors, and industry best practices
  • Continuously improve programmatic strategies and tactics to achieve and exceed main KPI’s

We're eager to be in touch because you have...

  • 2-3 years of hands-on experience in programmatic media buying, with a strong focus on DV360. Experience with Amazon DSP is a plus.
  • English proficency: advanced
  • Proficiency in Excel functions and data analysis.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.

You'll love working at DiDi because...

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.


We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres and 99familias. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

This job is no longer accepting applications

See open jobs at 99.