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Paid Marketing Analyst



Marketing & Communications, IT
são paulo, state of são paulo, brazil
Posted on Sunday, February 11, 2024

Dive into the thrilling world of marketing analytics, collaborating with a talented crew of data enthusiasts.

  • Be the wizard behind the numbers, crafting insights that shape strategic decisions.
  • Work closely with cross-functional teams and take the lead in transforming raw data into actionable intelligence.
  • If you're a curious, detail-oriented analytics ace with a passion for unraveling marketing mysteries, this is your ticket to make an impact and elevate your career!

  1. Data Insight Generation: Dive into paid marketing data to extract actionable insights, driving strategic decisions and optimizing campaign performance.

  2. Performance Analysis: Evaluate the effectiveness of paid marketing campaigns, identifying areas for improvement and growth opportunities.

  3. Cross-Functional Collaboration: Collaborate with the Paid Marketing team, providing data-driven support for campaign planning, execution, and optimization.

  4. KPI Tracking: Develop and maintain KPI dashboards, ensuring accurate and real-time tracking of key metrics.

  5. Data Visualization: Create compelling visualizations and reports to communicate complex data findings in a clear and concise manner.

  6. Experimentation and Testing: Design and implement A/B tests to refine marketing strategies and enhance overall performance.

Years of Experience: 1 year or recent graduates

Bachelor's Degree: on Applied Mathematics, statsitics, data science, computer science or similar

Soft Skills:

    • Communication: Effective verbal and written communication skills to convey complex data insights to various stakeholders.
    • Collaboration: Ability to work seamlessly within a team, fostering a collaborative and inclusive work environment.
    • Adaptability: Flexibility to adapt to changing priorities and environments, thriving in a dynamic work setting.
    • Critical Thinking: Strong critical thinking skills to analyze problems and develop innovative solutions.
    • Curiosity: Inherent curiosity and a proactive approach to learning and staying updated on industry trends.
    • Problem-Solving: A proactive problem-solving attitude to address challenges efficiently.
    • Attention to Detail: Meticulous attention to detail to ensure accuracy in data analysis and reporting.

Hard Skills:

    • SQL: SQL for data extraction, manipulation, and analysis.
    • Python: Libraries for data manipulation and analysis such as Pandas, scikit-learn.
    • Marketing Analytics: understanding of marketing concepts and metrics, with the ability to derive actionable insights. (this is a Plus)
    • Microsoft Excel: experience using Excel for data analysis and reporting.
    • Statistical Analysis: Basic understanding of statistical methods for analyzing data trends.
    • Bachelor's Degree: Educational background in a relevant field such as Statistics, Mathematics, Business Analytics, or Marketing.

Spoken Languages: English is a must