Media Manager at 99Pay
99
Marketing & Communications
Sao Paulo, Brazil
Posted on Jan 19, 2025
About The Company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
About The Team/role
99Pay is the digital account of 99, rapidly expanding across Brazil with increasing investments in marketing to fuel its growth.
The Media Manager will integrate the Marketing team in 99Pay, adding a specialized media outlook for all media campaigns and initiatives. The media manager will work closely with the marketing and operations teams, as well as advertising agencies to define media strategy, investments optimization, among other responsibilities. This person may have a hands-on profile and wide experience in paid media, both online and offline.
In this role, you'll be...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
About The Team/role
99Pay is the digital account of 99, rapidly expanding across Brazil with increasing investments in marketing to fuel its growth.
The Media Manager will integrate the Marketing team in 99Pay, adding a specialized media outlook for all media campaigns and initiatives. The media manager will work closely with the marketing and operations teams, as well as advertising agencies to define media strategy, investments optimization, among other responsibilities. This person may have a hands-on profile and wide experience in paid media, both online and offline.
In this role, you'll be...
- Understanding Marketing and Operations needs and collaborate on the definition of branding and business KPIs. Transpose these needs into media strategies in order to achieve these goals.
- Serving as the primary point of contact between 99Pay and the media agency team. The Media Manager will be the single media owner for campaigns, aligning and engaging with cross-functional teams (marketing, operations, business analytics and agencies) to ensure seamless campaign implementation and integration. Set data-driven strategy, define attribution and measurement, and drive optimization.
- Collaborating with media and BI agencies to develop an annual media strategy considering existing budget, target audience, regional specificities and shared strategy with other BUs.
- Collaborating with agencies to ensure accurate media planning, buying, execution and reporting processes. Continuously review and optimize media operations processes to drive efficiency and scalability.
- Being the owner of media budget and guarantee spent coherence according to 99Pay objectives and different media channels / vendors.
- Working closely and discuss key insights and recommendations with Marketing and Operations teams, based on regular and ad-hoc reports.
- Working closely and partner with tech and product teams to develop initiatives regarding media measurement and ensure alignment with global teams.
- Establishing guidelines, processes, and training to ensure consistent utilization and organization of media history and investments across agencies and teams.
- Conducting in-depth analysis of full-funnel media performance to uncover insights and opportunities that can enhance growth and campaign effectiveness
- Developing direct and positive relationships with media partners and tech/measurement vendors.
- Bachelor’s degree in Business Administration, Marketing, Advertising, Analytics or related fields.
- 7+ years of progressive experience in media planning, optimization, and analysis, ideally with online and offline media.
- Proven track record of developing and executing successful, data-driven media strategies and driving continuous improvement.
- A great relationship builder, both internally and externally, capable of managing and engaging multiple stakeholders.
- Curious and critical approach to data analysis and problem-solving.
- Strong ethics and ownership drive.
- Fluency in English and Portuguese.
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).