Marketing Analytics Specialist
Attentive
This job is no longer accepting applications
See open jobs at Attentive.See open jobs similar to "Marketing Analytics Specialist" Base10.Marketing & Communications, Data Science
United States
Posted on Thursday, March 28, 2024
About Attentive:
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
We’re looking for a Marketing Analytics Specialist to join the Attentive Marketing Operations and Analytics team to help drive the Attentive demand engine forward through data and performance analysis. You will delve into the world of data-driven marketing, playing a key role in developing and managing analytical reports and dashboards. Your responsibilities will span various platforms such as Google Sheets, Salesforce, and Looker Data Studio, focusing on synthesizing data from diverse sources to assess marketing performance. You'll assist in setting and tracking key marketing funnel metrics to help effectively gauge the success of our marketing channels.
Why Attentive needs you
- Create reports and dashboards in Google Sheets, Salesforce, and Looker Data Studio, using data from sometimes disparate sources, to measure marketing performance across various channels and respond to ad-hoc reporting requests, including, but not limited to, paid media and social media performance tracking and the impact of event campaigns on customer retention and product upsells
- Support weekly/quarterly goal setting and performance tracking around marketing qualified leads, opportunities, pipeline, and web traffic
- Aid in the streamlining and development of the Attentive data ecosystem.
- Use GA4 to monitor web traffic performance and the visitor-to-opportunity conversion funnel
- Help develop insights and performance optimization recommendations, as well as root cause analysis
About you
- 1-3 years of experience in analytics based role
- A degree in analytics based field of study (mathematics, economics, etc) or relevant data based work experience
- Proficiency with Excel, Google Sheets
- Strong attention to detail and organizational skills
- Looking for someone with the ability to take a creative approach to problem solving and communicate data clearly and concisely to various stakeholders
- Collaborative attitude
- Prior experience with Hubspot, Salesforce, and GA4 is a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $64,000 - $74,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-DNI
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
This job is no longer accepting applications
See open jobs at Attentive.See open jobs similar to "Marketing Analytics Specialist" Base10.