Join the Base10 family

Open opportunities with founders believing purpose is key
to profits and companies solving problems for the 99%

Event Marketing Manager (Contract)

Attentive

Attentive

Administration, Marketing & Communications
London, UK
Posted on Friday, August 16, 2024
At Attentive, we're revolutionizing the way businesses connect with their customers. Our AI-driven marketing platform infuses intelligence into every stage of the consumer journey, helping brands deliver hyper-personalized messages at scale. With a mobile-first approach, engaging two-way conversations, and enterprise-grade technology, we're driving billions in online revenue for leading brands worldwide, including CB2, Urban Outfitters, GUESS, Long John Silver’s, and Wyndham Resort. But we're not just about SMS and email—by expanding our AI capabilities to enhance multiple products and channels, our goal is to help make every interaction more meaningful. As a member of our team, you'll be at the forefront of this innovation, helping to shape the future of customer communication.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
Attentive is looking for a part time, results driven Event Marketing Manager, International to join our marketing team. In this role, you will build impactful events and experience that drive awareness of Attentive, educate customers and prospects on Attentive’s growing product offering, deliver high-quality leads and pipeline to our sales team, and foster community. This is an opportunity to join a growing team and make a significant contribution to our largest events of the year. This includes managing end-to-end event operations, analyzing performance metrics, and fostering strong relationships with other international GTM team stakeholders such as CS, Sales, and Marketing.

Why Attentive needs you

  • Own the planning, execution, and optimization of select proprietary events and participation at third-party events to drive brand awareness, generate pipeline, retain existing customers, and deliver outstanding attendee experiences.
  • Build relationships and collaborate with cross-functional teams to define event objectives, messaging, look & feel, and target audience. Keep contributors organized, facilitate collaboration, and assist with unblocking project roadblocks.
  • Manage event logistics, including vendor relationships, contract negotiations, budgeting, venue selection, and on-site coordination including signage, food & beverage, transportation, giveaways, etc.
  • Drive pre-event and post-event marketing strategies to maximize attendance, engagement, and post-event lead nurturing. Align strategies with company goals and Marketing team OKRs.
  • Collaborate with sales, CS, and marketing teams to ensure seamless integration of events into overall marketing strategies.
  • Analyze and report on the success of events, providing insights and recommendations for continuous improvement.
  • Develop and manage project plans, including documentation of strategy, process, objectives, deliverables, and timelines

About you

  • Bring a creative and strategic mindset, along with 5+ years of proven experience in event marketing, preferably in the technology or B2B SaaS industry. Agency experience is a plus.
  • Strategic thinker who excels in a fast-moving environment and can apply their understanding of the business to events in ways that deliver strong ROI and measurable outcomes from events.
  • Passion for planning complex in-person, hybrid, and virtual events, and managing projects happening concurrently.
  • Obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.
  • A skilled content and demand gen creator who can craft compelling promotional content and plans to drive demand.
  • Have a pulse on industry and pop-culture trends, competitor activities, and emerging opportunities to optimize event performance and stay ahead of the curve.
  • Drive new ways of thinking about events and experiences. Think outside the box and bring innovative ideas and solutions to the table to keep our events dynamic and engaging.
  • Data-driven mindset when building, executing, and scaling event programs from concept to completion. Focus on setting goals, measuring KPIs, communicating milestones, reporting event outcomes, and utilizing learnings to drive improvements and efficiencies at scale.
  • Ability to work 25 hours per week, including Tuesdays & Thursdays in person in our Shoreditch office most weeks.
  • 8 hours Tuesday in office (10am-6pm), 8 hours Thursday in office (10am-6pm), 9 hours spread out throughout Mon, Wed, Fri (as decided with your manager.)
  • Ability to travel, including some weekends and holidays.
#LI-JR1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.