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Head of Growth

Belfry

Belfry

Sales & Business Development
Austin, TX, USA
Posted on Apr 23, 2025

About Belfry
At Belfry, we are revolutionizing the $50 billion security guard services industry in the U.S. Our mission is to empower security businesses with cutting-edge software solutions, driving operational efficiency and sustainable growth. With strong product-market fit, we’re expanding rapidly and entering the enterprise market to serve larger security organizations.

About the Role
As we continue to scale, we're looking for a Head of Growth to define and execute our marketing strategy and drive measurable growth across all marketing channels. You'll have the opportunity to shape our go-to-market approach, strengthen our brand, and build scalable systems to support our ambitious growth goals.

This is a rare chance to build a marketing function from the ground up at a company with strong traction and significant growth potential. You'll collaborate directly with the founding team to drive qualified leads to sales, track the success of our full-funnel growth efforts, and establish Belfry as the go-to solution for security guard companies nationwide.

Responsibilities:

  • Growth marketing strategy: Set channel strategy and plan campaigns to meet qualified lead and revenue goals for production companies.

  • Channel ownership: Proficiency in 1–2 areas of growth marketing, with working knowledge across all areas, including email marketing, ABM, SEO, SEM, web optimization, ops, and analytics.

  • Audience expansion & long-term planning: Build a long-term ABM strategy with sales to expand beyond core audiences and reach new markets.

  • Marketing analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.

  • Cross-functional leadership: Collaborate on growth strategy across the company, acting as a liaison with sales (defining handoff and driving qualified leads) and partnering with product on in-product growth and affiliate strategies.

About You:

  • High standards: You deliver exceptional quality while balancing customer focus and revenue goals.

  • Experimentation mindset: Scrappy, data-driven, and comfortable iterating in a fast-paced environment.

  • Strategic thinker: Able to align long-term vision with immediate priorities.

  • Operational excellence: Experienced in setting up tools, workflows, and systems for scalable marketing operations.

  • Passion for the mission: Excited about empowering small businesses with technology that drives their success.

  • Proven leader: 5+ years of experience leading demand generation in high-growth B2B SaaS environments (Vertical SaaS experience is a plus!).

  • Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops and analytics

  • Familiarity with other marketing domains: Ability to own product marketing (positioning and messaging) and content marketing (content strategy, calendar, and storytelling) as it advances growth

Why Belfry?

  • Big impact: Join a high-growth startup solving meaningful problems for an underserved market.

  • Ownership & influence: Shape the future of our marketing function and have a direct impact on company success.

  • Competitive compensation: Attractive salary, equity opportunities, and comprehensive benefits.

  • Collaborative culture: Work alongside a driven, supportive team focused on building something extraordinary.

If you're passionate about driving growth, building teams, and making an impact, we'd love to hear from you.