About Belfry

At Belfry, we're not just developing software; we're reshaping how the $50 billion Security Guard Services industry in the U.S. operates. Our mission is bold and simple: to empower back office staff and officers in the field to achieve more through our state-of-the-art operating system.

About the Role

We're looking for a strategic, scrappy, and execution-focused Product Marketing Manager to own enablement, positioning, messaging, and go-to-market strategy across Belfry’s B2B SaaS product suite. You’ll be the connective tissue between Product, Sales, Customer Success, and Marketing - ensuring we clearly communicate our value, build the right collateral, and drive growth through enablement and product marketing excellence.

This role is based in Austin, TX (3 days in office each week) and reports directly to the Head of Growth.

What You’ll Own

• Drive go-to-market strategy and execution for new features, segments, and campaigns in partnership with Product, Sales, CS, and Demand Gen.

• Craft clear, differentiated messaging and positioning informed by customer insights, market research, and competitive analysis.

• Build scalable enablement content and tools (battlecards, decks, one-pagers, training) to support revenue teams.

• Partner with RevOps and Sales to improve funnel conversion and overall GTM effectiveness.

• Lead product launches and release communications, including blogs, roadmap updates, and webinars.

• Spend time with customers to understand their pain points, workflows, and behaviors, translating insights into GTM strategy.

• Act as the bridge between Product and go-to-market teams, ensuring alignment on value, roadmap, and launch readiness.

Requirements

• 5+ years in B2B SaaS product marketing (vertical SaaS strongly preferred)

• Proven success leading product launches and GTM programs across multiple SMB-ENT segments

• Strong communication and collaboration skills, especially cross-functionally

• Comfortable traveling to observe customers in action, attend events, and stay close to the customer

• Data-driven: Prefer using metrics to measure performance and make decisions

• Must be based in Austin, TX

You May Be the Right Fit If…

• You’ve acted as the voice of the customer and know how to translate insights into action

• You have experience working closely with Sales and RevOps to drive revenue-impacting enablement

• You thrive in fast-moving, scrappy environments where ownership is key

• You’re excited to build the product marketing function from the ground up & build the playbook, as you go

• You love thinking strategically, but also rolling up your sleeves to get things shipped

You may not be the right fit if…

• You’ve only worked in consumer marketing or content-focused roles

• You’re looking for a role with lots of layers and support infrastructure. This is a high-ownership role

• You’re not comfortable reviewing data and analytics for business trends

• You prefer to stay in your lane; we’re a lean team that values cross-functional collaboration

• You’re not based in Austin, TX

Why you’ll love it here…

• An incredible team with fantastic experience and track record

• Equity in a high growth start-up w/ a clear path to significant outcomes

• Fully covered healthcare, dental, and vision coverage

• Unlimited PTO (and strong encouragement to use it!) + 11 paid holidays