Marketing Leader
Boardable
Marketing & Communications
Indianapolis, IN, USA
Posted on Tuesday, October 17, 2023
Overview:
We're seeking a dynamic Marketing Leader to join our senior leadership team. The ideal candidate is a seasoned marketing strategist capable of managing a team while personally driving key marketing programs. This is a unique opportunity to shape a department, define strategy, and drive execution—all while balancing internal, contractor, and agency resources to maximize ROI.
Key Responsibilities:
- Build and manage a marketing team that can effectively focus on the nonprofit sector, combining in-house staff, contractors, and agencies.
- Develop and execute strategic marketing plans that align with company goals and budget constraints.
- Serve as a key member of the senior leadership team, contributing to overall strategy and business planning.
- Direct and execute key marketing programs, focusing on lead generation, brand awareness, and thought leadership.
- Own budget management, ensuring optimal allocation across various channels and initiatives.
- Analyze KPIs to assess effectiveness and ROI, making data-driven decisions to optimize strategy.
- Collaborate with Sales, Product, and other departments to achieve a cohesive and impactful marketing approach.
Qualifications:
- 8-10 years of experience in marketing, with a minimum of 3 years in a leadership role.
- Proven track record of building and managing high-performance marketing teams.
- Exceptional written and verbal communication skills.
- Proficiency in marketing software and analytics tools.
- A strategic thinker with a strong knack for problem-solving.
- Strong budget management skills, with an aptitude for balancing various resources.
- Being well-versed in the unique aspects of marketing within the nonprofit sector is a plus.