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Growth Marketer



Marketing & Communications, Sales & Business Development
United States · Canada
Posted on Tuesday, May 14, 2024

Growth Marketer

We are seeking a Growth Marketer to join our team at Boardable. In this role, you'll assist with building strategic growth initiatives through innovative marketing tactics and data-driven experimentation. As a key member of the Growth team, you'll play a role in shaping our trajectory and expanding our customer base sustainably.


  • Analyze funnel analytics to identify bottlenecks and optimize user flow from trial sign-up to paid conversion and beyond.
  • Spearhead A/B testing campaigns across product and marketing channels to improve conversion rates and other key performance indicators.
  • Design and execute tests focusing on in-product messaging and experiences, prioritizing based on potential impact and iterating as necessary.
  • Collaborate with cross-functional teams, including product development, marketing, and customer success, to align growth initiatives with user feedback and market demand.
  • Utilize various testing methodologies to optimize conversion rates, user engagement, and overall performance metrics.
  • Analyze funnel analytics to identify bottlenecks and optimize user flow from trial sign-up to paid conversion and beyond.
  • Utilize analytics tools to track KPIs, analyze campaign performance, and provide actionable insights to enhance results.
  • Stay informed about the latest trends, tools, and best practices in growth marketing and SaaS industry developments.
  • Innovate and iterate on growth strategies based on data insights and market feedback to ensure sustainable and scalable growth.

Examples of Success Metrics


  • Implementation of a series of A/B tests to optimize the trial sign-up process, resulting in a 25% increase in trial sign-ups.
  • Development of a referral program targeting existing users, incentivizing word-of-mouth and lowering customer acquisition costs.
  • Revamp of the onboarding process for new trial and freemium users, incorporating automated educational emails and tutorials.


  • User Acquisition: A 40% year-over-year increase in new user sign-ups, with a significant reduction in cost per acquisition.
  • Engagement: Enhanced product engagement metrics, with a 30% improvement in daily active users and a 20% increase in feature adoption rates.
  • Retention and Revenue Growth: Achieved a 15% uplift in conversion rates from free trial to paid plans and a 10% increase in average revenue per user (ARPU) through upselling strategies.


  • Bachelor's degree in marketing, strategy, business management, or related field.
  • Minimum 3 years' experience in a related role within the startup space.
  • Portfolio showcasing successful growth implementations and interventions.
  • Expertise in marketing, online strategies, user experience, and business development.
  • Strong analytical skills, including A/B testing, web metrics, and sales metrics.
  • Proficiency in web optimization, sales generation, conversion analysis, and creating sales funnels.
  • Knowledge of various growth-hacking tools, automation, and campaign monitoring platforms.
  • Creative, problem-solving, and results-driven mindset.
  • Excellent communication, presentation, and design skills.
  • Experience in a startup or small company environment, demonstrating resourcefulness and proactive approach.

Preferred Qualifications:

  • Bachelor’s degree in business or related field.
  • Experience using Heap and Intercom
  • Familiarity with marketing automation tools and CRM systems, HubSpot certification a plus.
  • Experience with subscription-based SaaS revenue models and product-led growth environments.
  • Experience serving on a nonprofit board.

About Us

Boardable empowers nonprofits with the technology and thought leadership they need to drive positive change in the world. We believe that by providing a complete nonprofit operating system, we can support the incredible work of nonprofits and help them to achieve their missions and goals. Our unwavering commitment to excellence, innovation, and exceptional customer experiences sets us apart and enables us to make a meaningful impact in the world.

Boardable Core Values: Living the Mission, Exhibit a Customer Passion, Make Decisions Like an Owner, Craft Delightful Experiences, and Cultivate a Supportive Community.

EEO Posting Statement

It is the policy of Boardable to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate.