Field Marketing Manager

Flare is a breakout cybersecurity Software-as-a-Service (SaaS) company with a mission to empower organizations to take control of their data and protect their customers, employees and brand by shedding light on external threats. We enable cybersecurity teams to proactively detect high-risk external exposure across the dark and clear web, before threat actors have a chance to leverage it. We unify the core functionalities of cyber threat intelligence and external attack surface management into a single, intuitive platform.

TL;DR: We are a bunch of nerds who help protect our clients' data (and people in their network) by locating cyber risks.

Location: Remote, Canada or US

Job Type: Full-Time

Role Summary:

The Field Marketing Manager will be responsible for executing and optimizing field marketing campaigns to drive customer engagement and increase brand awareness. This position requires a strategic thinker with a passion for cybersecurity and the ability to effectively communicate Flare’s value proposition to diverse audiences.

Key Responsibilities:

• Organize and manage events, including conferences, seminars, and webinars, to build community and foster client relationships.
• Collaborate with the Business Development team to create targeted Account Based Marketing campaigns that generate high value sales opportunities and enhance Flare’s growth trajectory.
• Collaborate with the channel sales team and product marketing lead to drive engagement and growth for Flare channel relationships.
• Liaison between Flare’s research team and marketing team to effectively answer conference CFP’s and align research talks with Flare marketing goals.
• Measure and report performance of all field marketing campaigns, and assess against goals (ROI and KPIs).
• Manage vendor relationships and negotiate contracts to ensure events and campaigns are delivered on time and within budget.
• Become passionate about Flare’s mission of making cybercrime irrelevant and develop deep knowledge of Flare’s product and the cybercrime ecosystem.
  

Qualifications:

• Bachelor’s degree
• Proven experience in field marketing, event management, or a related discipline, preferably within the tech or cybersecurity industry.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with an aptitude for building relationships with professionals of all organizational levels.
• Ability to work independently in a fast-paced and rapidly changing environment.

Preferred Skills:

• Experience with digital marketing tools and platforms.
• Strong analytical skills and data-driven thinking to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Knowledge of cybersecurity and digital risk management industries.

What it’s like to be part of Flare:

• You will find a people-first company where work-life balance is valued. You’ll receive:
  • Competitive salary
  • Bonus structure with uncapped sales commissions
  • Stock options
  • Health coverage/insurance
  • Flexible, work from anywhere
  • Unlimited vacation
  • Fun, company events; like “Flamping, curling, rock climbing”
• You will join a high-growth, innovative start up where you’ll see your impact immediately and be empowered to take on challenges for your personal and professional growth
• You will work with an inspiring and award-winning team who are passionate about what they do and the clients we serve, whose work has been referenced in leading academic journals and international media

Don’t meet every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every qualification. At Flare, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.