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Incentives Marketing Operations Manager



Marketing & Communications, Operations
United States · Remote
Posted on Friday, June 21, 2024

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role

The Incentives Marketing Operations Manager will support the planning, execution, and analysis of a variety of consumer incentive programs across Instacart Marketing. This role will work closely with cross-functional teams including R&D (Growth Systems), Finance, Marketing Analytics, Data Science, MS&P, Consumer Marketing, Product Operations, and others to jointly shape these programs and drive business impact.

The ideal candidate should have the ability to manage multiple projects end-to-end, ensuring all initiatives are meticulously tracked and timelines are adhered to. This role will require keen attention to detail as you will be responsible for managing a diverse slate of incentive campaigns, ensuring they stay on-track and are executed flawlessly. They should have a crisp, clear communication style and be comfortable sharing out high-level learnings and best practices. Additionally, the candidate should excel in a fast-paced environment, possess strong problem-solving skills, and be adept at collaborating with cross-functional teams to drive results.

About the Team

The Incentives Marketing team is a newly formed pillar in our marketing organization and will drive a centralized vision for promotional incentives across Instacart marketing. This includes consumer-facing promotions that extend both in-app and across marketing channels (e.g. CRM, outbound paid media) for key seasonal moments, strategic initiatives, partnerships, and more.

About the Job

  • Set up and monitor a variety of incentive campaigns and promo codes that drive business impact (e.g. revenue, customer acquisition)
  • QA campaigns when they go live; troubleshoot and drive campaign issues to resolution in partnership with Engineering teams as-needed
  • Maintain our annual incentives calendar, including tracking campaign dates, milestones, etc.
  • Document and maintain the team’s test and learn roadmap
  • Pull campaign reports in Mode, analyze data, and share performance insights (e.g. sales, coupon usage rate, etc) internally and with key partners
  • Pull budget actuals and monitor spend levels
  • Partner with Marketing Analytics and Data Science to size incentive campaigns (e.g. expected spend, revenue, etc)
  • Partner with Marketing Analytics and Data Science to update team dashboards as-needed
  • Maintain a repository of campaign learnings, case studies, FAQs, and other relevant documentation
  • Collaborate with BD MS&P and Product Ops teams on selling and training materials, keeping them apprised of incentive marketing plans, dates, offers, etc.
  • Serve as subject matter expert on our in-house coupon tools and systems

About You

Minimum Qualifications

  • 3+ years experience in marketing operations, program/project management, general marketing, promotions/incentives, or similar role
  • Project Management Skills: Strong organizational skills, meticulous attention to detail, and the ability to plan and execute across a range of projects with overlapping timelines.
  • Data Analysis: Capable of understanding and interpreting data to help inform business decisions and track campaign performance.
  • Relationship Skills: Builds strong, productive relationships with cross-functional partners and works collaboratively to achieve common goals.
  • Action-Oriented: Demonstrates a bias for action and a “doer” mentality, proactively addressing challenges and opportunities.

Preferred Qualifications

  • Previous experience with coupons and/or incentives or e-Commerce.
  • Familiarity with SQL and or Mode, or other visualization tools.
  • Bachelor’s degree in related field.


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$126,000$140,000 USD
$121,000$134,000 USD
$116,000$129,000 USD
All other states
$104,000$116,000 USD