Marketing Manager II, PLA
Instacart
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
Our Paid Marketing team is looking for a highly analytical and fast-moving marketer to join our Performance Marketing Team. As a Marketing Manager 1, Paid Shopping, you will be responsible for helping grow the Paid Shopping (Product Listing Ads, PLA) program on key channels like Google and Microsoft. You will focus on analyzing accounts for opportunities to improve efficiency & scale, driving quantifiable results through account & feed optimizations, and reporting out on performance to senior leadership on a weekly basis. This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals.
About the Team
Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as paid and digital channels (SEM, PLA, Paid Social, Connected TV, etc).
About the Job
- Manage Paid Shopping campaigns end-to-end, including but not limited to: campaign ideation & builds, budget allocation, ongoing bid optimizations, performance monitoring, and reporting.
- Find new opportunities to improve scale and efficiency; drive rigorous and iterative experimentation roadmaps across elements such as feeds, targeting, ad formats, bidding strategies, landing pages, etc.
- Continually monitor feeds, making sure they are healthy at all times.
- Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, and identifying requirements for new capabilities.
- Collaborate with internal teams and external partners to understand and execute on marketplace trends & seasonal events.
- Effectively communicate channel performance and test learnings to the broader Marketing team and relevant stakeholders including senior leadership.
- Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc).
About You
Minimum Qualifications
- 5+ years marketing experience, with at least 1-2 years of hands-on experience with Shopping programs
- Experience working with product catalogs of over 10k+ SKUs and identifying high-impact feed optimization opportunities.
- A strong analytical mindset with deep knowledge of attribution systems & cross-channel attribution, AB testing, and incrementality.
- Proven track record of using qualitative and quantitative data to inform decisions and develop actionable insights for key business outcomes.
- Highly proficient in Excel/ Google Sheets
- Ability to thrive in a fast-paced and dynamic environment, putting creative problem solving skills to use.
- Strong communication skills and experience working in cross-functional teams
- Bachelor’s degree
Preferred Qualifications
- Prior experience working with large product catalogs (1M+ SKUs)
- Experience working in the on-demand economy and/or startup or high-growth company
- SQL experience
#LI-REMOTE
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.