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Director of Growth

Pangaea

Pangaea

Sales & Business Development
United States
Posted on Saturday, May 25, 2024

COMPANY OVERVIEW

Pangaea creates and grows digitally native brands on a global scale. Our two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we’ve sold our products in 50 different countries and have grown to over 50 employees and contractors across several locations in the world!

ABOUT US

We are a group of individuals who strive to live out the four values in our behaviors, decisions and actions. We are equally passionate about growing a community for each of our brands as we are for building our internal community of Pangaeans. As Pangaeans, we can’t think of a better place to make a difference in our customers’ journeys of self-care and in our colleagues’ paths to success. We go out of our way to lift each other up, recognize the diverse talents that each person brings to our community and perpetuate a sense of belonging for all.

OUR VALUES

  • Passion: We are mentally and emotionally connected and committed to our work. We are willing to put in the work today, knowing that this will position us for the most success tomorrow and beyond. We are invested in and passionate about Pangaea, its people and its mission.
  • Innovation: We research, think critically and explore new possibilities and approaches to problems. We are intentionally curious and strive to obtain innovative recipes for success. By seeking new and creative ways to do things, we believe that we will be able to achieve our mission at unprecedented speed and scale.
  • Push the Limits: Pangaea embraces a “yes we can” culture. We work towards our mission no matter how hard it gets or how long it takes. We are equally tenacious as we are relentless and we do what it takes to win as a team.
  • Prioritization: Conscious prioritization is essential to our success. We tend to prioritize decision-making that may lead to sustainable business outcomes. We make calculated bets and focus on fewer, greater initiatives that will result in the greatest value for Pangaea, our customers and our teammates.

THE ROLE

Pangaea is hiring a Director of Growth to join our Marketing team! The ideal candidate will be an innovative, strategic and performance-oriented leader who isn’t afraid to roll up his/her/their sleeves and execute on a fast-paced growth program. Using their deep understanding of performance marketing, this person will be able to identify conversion optimization opportunities and strategies throughout the funnel. This role will directly report to the CMO and work with various departments to improve the efficiency and effectiveness of our acquisition and paid digital channels.

KEY RESPONSIBILITIES

  1. Develop a comprehensive, full funnel digital marketing strategy, including paid performance marketing through SEM, paid social and affiliate marketing.
  2. Fuel revenue growth by driving traffic, finding ways to acquire new customers and converting them through a strategic performance marketing plan
  3. Define a vision and a roadmap for all digital marketing channels, using performance marketing to scale customer and revenue growth in a sustainable way
  4. Optimize and scale our digital marketing channels and campaigns, identifying new messaging, targeting and other relevant opportunities
  5. Identify, test, evaluate and monitor key metrics across digital marketing channels such as landing pages, ad copy and creative
  6. Own the always-on digital marketing strategy, execution, and experimentation of marketing campaigns driving customer acquisition to our DTC websites and revenue growth in our retail channels
  7. Create and share performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performance
  8. Collaborate with the Creative team to inform them of campaign performance, to create compelling assets for all digital marketing touchpoints and to strategize on future creative development
  9. Manage external agency relationships and vendors across affiliate, paid social and SEM/display. Ensure KPIs are met while maintaining Lumin’s and Meridian’s brand values

MINIMUM REQUIREMENTS

  • 10 years experience in growth marketing at omni-channel CPG companies
  • Proven track record of growth, successful A/B testing, and optimization of conversion/funnel with an aptitude for experimentation and hypothesis-based testing.
  • Must be able to articulate data-driven recommendations to internal stakeholders and external partners to improve channel performance
  • Expertise of paid social platform algorithms, audience segments, bidding strategies, dynamic retargeting, pixels, scaling techniques, etc;
  • Ability to think innovatively, move quickly on new opportunities and embrace a start-up mentality
  • Experience with and passion for the health, beauty, wellness and/or personal care space

COMPENSATION AND BENEFITS

The reasonably estimated annual base salary for this role ranges from $160,000.00 - $180,000.00 and will include variable compensation. Actual compensation is based on factors such as the candidate's job-related knowledge, skills, qualifications, experience and location. Details of participation in benefit plans will be provided if an employee receives an offer of employment.

Additionally, our goal is to provide Pangaeans with an excellent benefits experience that enhances their physical, mental and financial health and well being. These benefits are thoughtfully designed and curated to ensure that our employees are fully equipped to succeed in their work and personal lives. Some benefits include:

  • Health insurance: Pangaea offers medical, dental, and vision insurance plans. Out of three amazing medical plans, we cover 100% for the first plan for employees and 90% of the monthly premium for two higher coverage plans. We also provide 75% of the monthly premium for family coverage.
  • 401(k) matching: After a 3-month waiting period, Pangaea will match up to 4% of the employee's elected contribution to their retirement plan.
  • Time off: Pangaea recognizes 14 paid holidays per year. We also have 6 additional “Pangaea Fridays” throughout the year where employees can get a head start on their weekend and take the whole day off. Lastly, we have a flexible time off policy and trust our employees to take vacation when they need it!
  • Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell.

Please note that some benefits vary by country and are subject to change.

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