Paid Search Marketing Specialist

Popmenu is on the hunt for a results-driven Paid Search Marketing Specialist to join our dynamic marketing team. If you have a passion for digital advertising, enjoy optimizing PPC campaigns, and are eager to make a meaningful impact in the restaurant technology space, we'd love to hear from you! In this role, you will be responsible for managing and optimizing our paid search campaigns to ensure maximum exposure and conversions for our brand while effectively utilizing budget resources.

Key Responsibilities:

• Develop, manage, and optimize effective paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with overall marketing goals and strategies.
• Conduct thorough keyword research and competitive analysis to identify growth opportunities and produce targeted ad copy that drives engagement.
• Analyze campaign performance metrics, such as CTR, CPA, and ROI, and use these insights to make data-driven decisions and optimize campaigns accordingly.
• Utilize A/B testing methodologies to refine advertisement creative, landing pages, and targeting strategies to enhance performance.
• Collaborate with the broader marketing team to align campaigns with overall objectives and ensure consistency in messaging across channels.
• Monitor campaign budgets and ensure effective allocation of resources to maximize advertising impact.
• Stay abreast of recent trends and best practices in paid search advertising and digital marketing in the hospitality sector.
• Provide regular reports and insights on campaign performance, presenting recommendations for future strategies at team meetings.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• 3+ years of experience managing paid search campaigns in a digital marketing role.
• Strong understanding of Google Ads and other PPC platforms, with hands-on experience in campaign management and optimization.
• Analytical mindset with the ability to interpret data, identify trends, and derive actionable insights.
• Excellent communication skills, both verbal and written, with the capacity to articulate ideas and strategies to support campaign decisions.
• Detail-oriented and organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in the restaurant or hospitality industry is a plus.