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Associate Director - Growth Marketing

Saas Labs

Saas Labs

Marketing & Communications, Sales & Business Development
Noida, Uttar Pradesh, India
Posted on Wednesday, June 5, 2024

Do you thrive in a fast-paced, data-driven environment where creative growth marketing strategies are born? Are you passionate about driving the north star metrics of a business? If so, we want to hear from you!


  • 5+ years of experience in growth marketing (Preferably in B2B SaaS or B2C SaaS)
  • Proven track record of success in driving user acquisition, activation, retention & monetization
  • Strong understanding of PLG principles, self-serve engines & Marketing Analytics
  • Excellent communication, collaboration, and presentation skills
  • Ability to work independently and manage multiple priorities in a fast-paced environment

Key Responsibilities:

  • Develop and implement data-driven growth marketing strategies across multiple channels (paid advertising, SEO, content marketing, videos, social media, in-app, email, SMS etc.)
  • Collaborate with cross-functional teams (Performance Marketing, SEO, Product, Data, Ops, Engineering teams and CEO's Office) to impact user acquisition, retention and monetization goals
  • Analyze marketing performance data and use insights to continuously improve channel/campaign effectiveness
  • Analyze data through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data
  • Create quant models, amplitude & hubspot dashboards that show the health of website metrics, lifecycle metrics, and revenue opportunities
  • Propose, design and launch A/B tests that drive engagement & conversions
  • Explore, analyze and synthesize data from multiple sources (qualitative and quantitative) to identify opportunities for testing
Must-Have Skills:
  • Hands on experience of marketing & analytics platforms (Google Analytics 4, HubSpot or similar tools, Mixpanel/Amplitude or similar tools, Userflow, VWO or similar tools, Tableau etc.)
  • Strong analytical & Microsoft Excel skills with the ability to interpret complex data sets
  • Ability to clearly articulate complex marketing concepts to both technical and non-technical audiences
  • Strong experimentation mindset and understanding of Growth methodologies
  • Strong interpersonal skills and the ability to build strong relationships with cross-functional partners
  • Ability to think strategically about what changes to make and are able to adjust rapidly with changes to the market, changes to the product, and changes to goals and timelines
  • Ability to find new acquisition channels that will naturally attract new users to sign up for our free product & to deploy strategies and tactics for converting free users into paying customers
Good-to-have Skills:
  • Ability to inspire, motivate, and lead a high-performing team
  • Knowledge of UX & CX best practices
  • Ability to adapt and not get tied to a strict definition of your job
  • General understanding of SaaS economics such as LTV, CAC, payback period, etc.

Other essential qualities for this role:

  • A strong data-driven mindset with a collaborative spirit
  • Should be willing to work cross-functionally to improve existing workflows

Benefits and Perks:

  • Own your impact! This role offers a high degree of ownership in building and shaping the growth function, allowing you to make a real difference
  • Work and collaborate with a diverse, talented team spread across 6 countries, fostering a unique and enriching work experience
  • Participate in regular hackathons and learning bootcamps, fostering a culture of knowledge sharing and continuous learning

About SaaS Labs

SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honoured with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

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