Product Marketing - Senior Associate
Saas Labs
Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Thursday, August 29, 2024
At SaaS Labs, we are looking for an experienced product marketer to join our team. This person will be responsible for working with the marketing leaders on our product marketing strategy and independently creating high-quality product marketing content and collateral. If we consider JustCall to be the hero of the story, we’re looking for someone to tell that story really well.
The strategy work will include work on competitive research, positioning and messaging, and sales enablement; and the content work will include long-form and short-form formats such as product web pages, blogs, emails, in-app notification copy, one-pagers, and explainer videos.
Key Responsibilities:
- Work independently on product marketing projects such as sales enablement, user onboarding, and feature launches (with the larger team).
- Create content such as product pages, blogs, and articles keeping in mind product marketing best practices such as focusing on the benefit vs features.
- Support the product positioning and narrative across channels including review sites, marketplace listings, social posts, product interactive tours, short videos, email campaigns, and internal documentation.
- Collaborate cross-functionally with teams across Product, Sales, etc.
- As part of the Marketing team, you will work closely with our Director of Content, Director of Growth Marketing, SEO team, Product team, CEO’s office, designers and freelancers, and other team members as needed.
Qualifications:
- Bachelor's degree in Journalism, Communications, Marketing, or a related field.
- 2+ years of experience in product marketing or global SaaS marketing.
- Should have worked in a SaaS company, preferably with exposure to a global audience in B2B.
- Should have excellent storytelling, writing, editing, and proofreading skills.
Skills:
- You love product marketing and storytelling.
- You understand how good product-focused content fuels product growth.
- You also follow popular culture and understand US/Global cultural references.
- You understand our target audience - sales and customer support - and know how to make our messaging and content engaging for them
Benefits/Perks:
- Opportunity to work and collaborate with a global team spread across 6 countries
- A healthy space for new ideas.
- Routine hackathons and learning boot camps to promote knowledge sharing
About SaaS Labs
SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).
SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).
SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).
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