At SaaS Labs, we're looking for an experienced Partnerships Marketing Manager. In this pivotal role, you will lead our partner marketing strategy and execution to increase brand awareness, improve pipeline velocity, and win revenue. You aren’t just an idea factory, though we love big ideas too.

You’re a natural collaborator and a fantastic writer because you’ll be partnering closely with our PMM, Marketing, and partnership teams on go-to-market plans, product launches, and content enablement.

Qualifications:

5+ years of experience in global SaaS marketing for SMB and mid-market businesses, with at least 2 years executing partner marketing.
Bachelor's degree in Journalism, Communications, Marketing, or a related field.

Key Responsibilities:

Own all our partner marketing efforts, collaborating with existing and new partners to understand their business needs and identify co-marketing opportunities to maximize ROI.
Build and execute a partner marketing playbook that codifies cross-functional support provided to our partners and aligns with overall business goals, with a calendar for internal visibility.
Create and execute co-marketing campaigns, including events, webinars, conferences, content marketing, and digital campaigns to drive pipeline creation.
Build and maintain partner enablement materials like pitch decks, one pager, and email cadences to support internal and partner enablement sessions.
Develop and partner with the content and product marketing teams on crafting assets like whitepapers, case studies, co-branded e-books, blog posts, and webinars.
Track, analyze, and report on the performance and impact of partner marketing campaigns to executive leadership, with continuous improvement recommendations.

Skills:

You are an exceptional communicator (written, verbal, and visual) who builds rapport with internal collaborators, partners, and customers.
You prefer a "test and learn" approach to continuously optimize marketing campaigns, including A/B testing, segmentation analysis, and performance tracking.
You like building business cases, analyzing competition, and collecting insights using both qualitative and quantitative methods to drive strategic decisions.
You have an entrepreneurial approach and passion, a sense of urgency, and an ability to drive meaningful change in the industry.

Benefits/Perks:

Opportunity to work and collaborate with a global team spread across 6 countries.
Routine hackathons and learning boot camps to promote knowledge sharing.

About SaaS Labs

SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).

SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards, including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

Curious about what we're building? Follow us on LinkedIn to be the first to know!

Submit Your Application

You have successfully applied

You have errors in applying

This job is no longer accepting applications

See open jobs at Saas Labs.See open jobs similar to "Partnerships Marketing Manager" Base10.

See more open positions at Saas Labs

Privacy policy Cookie policy