The Company Behind the Products

Every business talks about “better customer conversations.” SaaS Labs builds products that actually make them happen.

From JustCall to CallPage to ServiceAgent.ai, we help thousands of businesses communicate better.

Here’s where we are: With 300+ people across India, the US, and beyond, we’re at an inflection point as AI reshapes business communication.

What it’s like to work here? Total ownership. We’re a team that moves with purpose, builds with ambition, and loves seeing our work make real impact.

And, if you’re already nodding along, let’s start the conversation.

The Flagship Product

With JustCall, we’re leading the innovation on how sales and service teams connect with their customers — using AI — across calls, texts, emails, WhatsApp, and whatever comes next! It’s a multichannel communication system that helps 7000+ of our customers serve theirs better — with 24/7 AI Agents, on-point integrations, and other forward-looking features.

About the Role

At SaaS Labs, performance marketing isn’t about running ads. It’s about driving predictable, scalable revenue growth.

You’ll play a key role in building acquisition engines that don’t just generate leads, but generate the right pipeline.

If you think beyond clicks and impressions and care deeply about conversion, pipeline quality, and CAC efficiency, this role will push you in the right ways.

What We’ll Count on You For

• Own and scale paid acquisition across Google, LinkedIn, Meta, Microsoft, and emerging channels

• Drive end-to-end funnel performance from first touch to qualified pipeline — with revenue as the north star, not traffic or vanity metrics

• Build and execute high-intent, segmented campaigns, with deep channel expertise:

  • LinkedIn: job titles, buying groups, company targeting

  • Google: search intent, keyword clustering

• Continuously improve ad creatives, messaging, and landing pages in collaboration with design and CRO teams

• Identify and fix funnel drop-offs, taking full ownership of performance — beyond reporting

• Track and optimize key metrics including pipeline, CPL, CAC, and ROAS, tying campaign performance directly to revenue outcomes

• Leverage AI and automation as a core part of your workflow to move faster, improve analysis, and scale execution

What’ll Make You a Great Match

Must-Have Experience

• 2–4 years of experience in performance marketing (preferably in B2B or SaaS)

• Hands-on experience managing campaigns across:

  • Google Ads

  • LinkedIn Ads (critical)

  • Meta Ads

  • Microsoft Ads (Bing)

• Strong understanding of:

  • Conversion tracking (GTM, GA4, pixels)

  • Landing page optimization and CRO fundamentals

  • Ad testing frameworks

Nice-to-Have (High Impact)

• Proven ability to improve conversion rates (CVR), not just drive traffic

• Experience working on paid landing pages and running CRO experiments

• Familiarity with CRM data, including lead quality and pipeline tracking

• Experience scaling campaigns beyond initial setup

How We Measure Success

• Pipeline generated (not just lead volume)

• Cost per qualified lead / opportunity

• Conversion rate improvements across the funnel

• Speed and quality of experimentation

Because Life’s Too Short For Boring Jobs

• Take time off when you need it. We trust you to manage your energy and schedule responsibly.

• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.

• Competitive pay that reflects your skills, experience, and the value you bring.

• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.

• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we’re committed to making hiring and employment decisions regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.