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Growth & Digital Marketer

WeTravel

WeTravel

Marketing & Communications, Sales & Business Development
Mexico
Posted on Saturday, June 22, 2024

Like the idea of a WFH / Remote work model?

Excited to work within an International team?

Want to be part of a rapidly scaling company?


YOUR JOURNEY STARTS HERE...


ABOUT WETRAVEL

Travel gives people new experiences and brings them together, sometimes in life-changing ways. That’s especially the case for group travel and multi-day travel where the participants get to really immerse themselves. Passionate travel organizers make this magic happen and WeTravel is here to support those travel organizers. We help them publish their trip offerings, take bookings, process payments, pay suppliers/vendors, and digitize their operations. This helps travel organizers get more bookings, save time, and save money.


OUR VALUES

This position presents the opportunity to work in a business-critical role in a rapidly growing company. You will also uphold our four core values:
  • Be the solution - take ownership, drive collaboration
  • Be resourceful - strive for new wins every day
  • Be honest - default to transparency
  • Be respectful - treat others like you want to be treated
We encourage applicants from diverse backgrounds and underrepresented groups and would invite you to apply. A diverse workforce is a highly productive one, so why not take a chance, send us your application even if you don't meet all our requirements, we may surprise you!

“Culture add” is so much better than "culture fit" and welcome applications from all groups, irrespective of your, age, disability, gender reassignment, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, veteran status and sexual orientation.

We celebrate our diversity.


OUR WORK ETHIC

At WeTravel, we are building a High Performance Culture where we reward top performers, expect a work environment at WeTravel that is fast-paced, demanding and deeply committed to putting our customers first. Our global footprint spans 30 countries, requiring your flexibility, agility, and dedication to our team.

Our high-performing team members are prepared to give their best by embracing the early mornings, late nights, and intensive project work. This commitment to excellence and to tackling challenges head-on is what positions us at the front of our industry.

Joining WeTravel means stepping into a dynamic, demanding environment where your contribution makes a real difference. It’s a place for those ready to dive into their work, push beyond comfort zones, and achieve collective goals through hard work and perseverance.

Here, ambition isn’t just welcomed; it’s essential for those fully committed to our mission of leading the market in the fintech SaaS space.

Department
Marketing
Employment Type
Fixed Term Contract
Location
Mexico
Workplace type
Fully remote
Compensation
$30,000 - $40,000 / year

This role's hiring manager:
Allan Formigoni

Key Responsibilities


The Growth and Digital Marketer will develop and execute comprehensive digital marketing strategies to drive qualified traffic, generate high-intent leads, and optimize conversion rates. This role requires close collaboration with the growth marketing, marketing communications, and product marketing teams to ensure cohesive and effective marketing initiatives.

Key Responsibilities:

  • SEO Strategy Development: Create and execute comprehensive SEO strategies to increase organic search traffic and generate high-quality leads. Being a vertical SaaS, our SEO potential is somewhat limited, but we want to ensure we're ranking high for highly relevant terms. You'll be focused on winning these terms and ensuring WeTravel ranks higher.
  • On-Page Optimization: Optimize website content, meta tags, headers, and other on-page elements to improve search engine rankings and user experience.
  • Content Strategy: Collaborate with the marketing comms team to develop and optimize content that aligns with SEO best practices and business goals.
  • Link Building: Develop and execute link-building strategies to increase domain authority and improve search rankings.
  • Conversion Rate Optimization (CRO): Develop and implement strategies to improve conversion rates across the website and landing pages.
  • Website Updates: Regularly update and optimize the website to ensure it meets current best practices and business objectives.
  • Landing Page Building: Design and build high-converting landing pages to support marketing campaigns and lead generation efforts.
  • Performance Analysis: Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, Search Console, and other analytics tools.
  • Collaboration: Work closely with the growth marketing, marketing comms, and product marketing teams to align digital marketing efforts with broader marketing campaigns and product launches.
  • Email Marketing: Identify opportunities in the marketing funnel to improve conversions and enhance touch points to provide ongoing value. Set up and optimize drip campaigns for key conversion points to nurture leads and drive engagement.

Skills Knowledge and Expertise

Who Is A Good Fit?

  • Adaptable: You thrive in a dynamic environment and are comfortable with changing the scope of your work according to different business needs. You might be asked to work on projects outside the scope of SEO and CRO.
  • Self-Directed: You are self-motivated and can work with high autonomy, managing your time and tasks effectively.
  • Proactive: You anticipate challenges and opportunities, taking the initiative to address them before they arise.
  • Collaborative: You work well with cross-functional teams, including growth marketing, marketing comms, and product marketing, to achieve shared goals.
  • Analytical: You have strong analytical skills, using data to inform decisions and optimize strategies.
  • Growth-driven: You are motivated and driven by seeing growth; you're not afraid of making mistakes and learning from them. You believe there's no limit to how good you can be in your field.

Qualifications:

  • Experience: Experienced in digital marketing, preferably in a B2B SaaS environment, with a proven track record of working or leading successful marketing initiatives.
  • CRO Skills: Experience with conversion rate optimization strategies and tools.
  • Web Development Skills: Basic knowledge of web development and design principles, with experience in website and landing page creation and optimization.
  • Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Communication Skills: Excellent written and verbal communication skills in English, with the ability to collaborate effectively across teams.
  • Detail-Oriented: Highly detail-oriented with strong organizational and project management skills.
  • Tech Stack: Proficient in digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.


Not mandatory, but definitely a plus
:

  • Industry Knowledge: Familiarity with the travel industry and its unique digital marketing challenges and opportunities.
  • Technical Skills: Familiarized with or have worked with HubSpot.


Last, but not least:


As a Growth & Digital Marketer at WeTrave, you will have the opportunity to grow and develop as a marketer. You'll be challenged to innovate, execute impactful strategies, and contribute to the growth of our company within the dynamic travel industry.


You'll work with a supportive manager who follows these operating principles on its team:

  • Impact Over Activity: Prioritize progress and completion over perfection. Embrace a no-strings-attached approach: if something doesn't work, learn from it and move on. Avoid doing things just for the sake of it; ensure every action aligns with your audience, GTM strategy, and unique marketing advantages.
  • Be Humbly Bold: Have the confidence to make bold decisions, set clear directions, and embrace failures. Maintain the humility to continually learn from them, as well as from data, customers, the market, and fellow team members.
  • Grow As You Grow: Be more of the change than you think—every single day. Continuously improve yourself as a marketer, leader, co-worker, community member, and human being. In doing so, support and nurture the growth of others.
  • 1+1 > 2: Two minds working together achieve more than twice the results. Cultivate your team and relationships. Be honest, respectful, and lead when necessary, but also know when to be led.




Benefits

  • Attractive compensation
  • Unlimited Paid Time Off!
  • Annual team off site.
  • Cambly for colleagues for whom English is not their first language
  • Access to Headspace, ensuring piece of mind and well being
  • 2 week cross-functional onboarding training program for all new colleagues.
  • Maternity and Paternity benefits even for Contractors - wherever you are in the world.
  • The latest Apple tech you need to be successful.
  • A'Dam Program for you to visit us in Amsterdam for 2-4 weeks every year.
For candidates resident outside the location where the role is advertised, salaries are weighted according to local factors and considerations based on where you reside.

About WeTravel

Founded in 2016, WeTravel provides a complete booking and payments platform for multi-day and group travel companies of all sizes. We give your clients an easy booking experience while also helping you manage financials, payments to partners or your bank, registration information, and client communication all in one place.

Headquartered in San Francisco, with our secondary hub in Amsterdam, our team is driven to continuously improve our technology; ensuring that our clients always have the best possible solutions at their fingertips.