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Senior Marketing Specialist



Marketing & Communications
Jersey City, NJ, USA
Posted on Thursday, September 14, 2023

DriveWealth, the pioneer of fractional equities trading and embedded investing, is a visionary technology company that empowers more than 100 partners around the world to engage their customers by placing the markets in the palm of their hand. We believe the future is fractional, transactional and mobile. Every mobile device should be a gateway to accessing investing and savings products, services, advice, and assistance for global citizens of all ages, wealth stages, and levels of financial expertise. DriveWealth’s unparalleled consultative support and cloud-based, industrial strength technology platform allow partners to seamlessly offer branded investing experiences to drive customer acquisition, loyalty, retention, and revenue growth. DriveWealth’s commitment to continuous evolution and innovation makes it the partner of choice for powering the future of investing.

Completing a Series D raise in 2021, DriveWealth’s mission is to democratize investing globally by working with partners to invent new ways to use its API-based technology to provide emerging investors with cutting-edge embedded experiences, offer first-time access to U.S. markets, and the ability to begin investing with as little as $1. DriveWealth is committed to empowering consumers around the world to become owners by delivering the most modern brokerage infrastructure, unparalleled industry expertise, and a culture of continued evolution.

About the Role:

The Senior Marketing Specialist will collaborate on the planning and execution of digital marketing strategies in an effort to increase brand recognition and drive sales. They are responsible for owning various aspects of traditional brand marketing, including managing brand social media accounts and overseeing the Partner Newsletter. This role involves collaboration with analysts and Sales Operations to extract insights from email open rates, user engagement, and other digital marketing metrics to curate and distribute content that aligns with our brand.

What You’ll Do:

  • Collaborate with cross-functional teams to re-launch and manage the Partner Newsletter, ensuring content is timely and aligned with core brand values
  • Manage paid search, social and digital ad campaigns
  • Work with the Sales, Product and Executive teams to brainstorm and provide consistent messaging and branding across materials and platforms
  • Track and measure the effectiveness of marketing programs to identify target segments and tailor marketing strategies accordingly
  • Collaborate with analysts and Sales Operations to track and analyze email open rates, click-through rates, and conversion rates from email campaigns
  • Transform partner insights and success stories into compelling case studies and sales collateral that showcase our value proposition
  • Assist in the planning and execution of events, conferences, and other marketing initiatives to drive brand visibility
  • Help maintain and enhance our social media presence, company website and blog

What You’ll Need:

  • Experience in marketing, preferably with a focus on sales, product marketing or related areas
  • Excellent communication skills, both written and verbal
  • Experience in creating case studies, marketing collateral, and engaging content
  • Familiarity with event planning and execution
  • Ability to coordinate across functional areas, including product, technology, sales ops and marketing
  • Proficiency in Salesforce with the ability to analyze data and derive actionable insights is a plus, but not a strict requirement
  • Background in the fintech or finance services space is a plus

Compensation package offerings are based on candidate experience and technical qualifications, as it relates to the role. These are identified and determined throughout your interviewing experience.

Please note
: at this time, we are not able to hire in all states.

Remote (Most US States) Pay Range
$170,000$185,000 USD

US Benefits

  • Insurance – Medical, Dental, Vision, Life, LTD & STD. HSA and FSA options.
  • Unlimited PTO
  • 401k plan
  • Most role have flexible working hours and work from home
  • Continuing education and conferences reimbursement
  • Fitness/Wellbeing reimbursement
  • Lunch program, snacks and beverages available in the office

Singapore Benefits

  • Insurance – Medical, Dental, Vision, Group Life, LTD & STD
  • Unlimited PTO
  • Flexible working hours and work from home
  • Continuing education and conferences reimbursement
  • Fitness/Wellbeing reimbursement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

TO ALL AGENCIES: Please, no phone calls or emails to any employee of DriveWealth outside of the Talent organization. DriveWealth’s policy is to only accept resumes from agencies via Greenhouse (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of DriveWealth. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.