Join the Base10 family

Open opportunities with founders believing purpose is key
to profits and companies solving problems for the 99%

Demand Generation Manager



Sales & Business Development
San Francisco, CA, USA · New York, NY, USA · United States
Posted on Tuesday, August 22, 2023

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

We are looking for a Demand Generation Campaign Manager to build tailored programs to upsell our existing user base and go after net new strategic accounts. Reporting to our Manager, Demand Generation, you will be responsible for supporting our product-led sales motion by designing, building and operating account-centric efforts that translate into pipeline, driving higher deal size, better deal velocity and conversion across the funnel.

You’re an excellent candidate for this role if you have a passion for how product telemetry helps uncover the best accounts and users who both marketing and sales can engage. You have an understanding of how to educate accounts on the value of higher product tiers or new products through multi-channel campaigns. You are experienced in building account-centric (ABM) programs to multiple personas in an organization, and working closely with sales to ensure processes and measurement support that. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

  • Be the owner of pipeline efforts to support sales motions across products
  • Drive targeted demand efforts for each of our AMER sales segments (SMB, Mid Market, Enterprise) through omni-channel personalized experiences to each of our core personas
  • Be responsible for our defining the appropriate routing, funnel performance, and pipeline creation for our marketing programs
  • Work closely with our data analysts and use data to make informed decisions on what experiments to run quarterly to improve account engagement and pipeline creation
  • Partner with Marketing Operations to establish best-in-class technology, workflows and processes part of our growth goals
  • Work closely with reps and sales leadership across the organization to understand business objectives and translate those into impactful programs that achieve desired outcomes
  • Be the driver of ongoing communications, reporting, quarterly business reviews and influence a range of stakeholders including executives
  • Partner closely with regional marketing teams to support their local needs and expand programs to have a global reach

We'd love to hear from you if you have:

  • Previous experience in product-led sales motions (bottoms up) and top down scaling pipeline needs for rapid growing companies
  • Strong ability to gather input and establish alignment between a large number of senior stakeholders
  • Proven track record of getting large global programs successfully implemented delivering results
  • Strong analytical skills to draw conclusions and make directional decisions
  • Familiarity with building and implementing account-based marketing
  • Excellent verbal and written communication, with effective listening and a strong collaborative attitude
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):
$107,100$251,100 USD

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.