Your impact

We’re looking for a hands-on, adaptable Growth Marketing Specialist to lead student growth in Germany, with a strong focus on in-person events. This is a generalist marketing role that spans the full funnel, from awareness and engagement to conversion, across events, email, paid media and organic channels.

You’ll take full ownership of campaigns, managing everything from creative and logistics to content development and agency coordination. It’s an ideal role for someone who thrives in fast-paced environments, enjoys variety in their day-to-day, and knows how to connect with students in meaningful ways.

Your role

Events and Activations

• Plan and run student-focused events across German campuses to drive sign-ups and engagement
• Manage all event logistics including procurement, itineraries, staffing, set-up, breakdown and execution
• Build relationships with university contacts to secure access and increase on-campus visibility
• Work closely to develop partnerships with other likeminded student brands
• Report on event performance in real time and share insights to improve future activations

Channel Marketing (Email, Paid, Organic)

• Deliver targeted email campaigns to engage and convert students
• Support paid media efforts by coordinating assets, messaging and local insights
• Develop and manage organic social and content strategies tailored to the student audience in Germany

General Marketing Execution

• Oversee daily campaign tasks including liaising with agencies, writing copy, coordinating media and tracking performance
• Work with design partners to create student-friendly digital and print materials
• Stay close to student trends and help identify new opportunities, whether through partnerships, influencers or direct feedback from the ground

Your experience

• Five or more years of experience in marketing, events or growth roles, ideally in student or youth-focused organisations
• Strong organisational skills and a track record of managing multiple campaigns or events at once
• Confident communicator in both English and German, with a sharp sense of how to tailor messaging for local audiences
• Comfortable working independently and navigating university settings with ease
• A proactive self-starter who can thrive in a cross-functional and fast-moving team
• Comfortable travelling on a regular basis within Germany.

Bonus areas of expertise

• Experience with student marketing or a strong understanding of German university campuses
• Ability to drive vans and handle event setups
• Familiarity with Adobe Creative Suite, including Photoshop and Illustrator
• Hands-on experience with email marketing platforms

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week (unless noted in the specific job posting). Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to German employees in full-time positions.

• 💰 Equity and ownership in a fast-growing company.
• 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
• 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
• 📚 Generous learning & development opportunities and an annual €1,850 stipend for you to grow your skills and career.
• 💰 Financial coaching through Origin to help you through your financial journey.
• 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
• 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
• 🥗 Free lunch provided 3x a week across all offices.
• 🤝 Referral bonus to reward you when you bring great talent to Handshake.

• 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
• 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
• 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
• 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please let your recruiter know during initial communications.