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Account-Based Marketing Lead



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, August 18, 2023

About Us:

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.

We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).

About The Role:

Notion has a very successful "land and expand" business model. Our customers start using Notion for free, and upgrade over time as they expand their teams and embrace increasingly sophisticated use cases. Often, our Notion users and champions are different than the person who has enterprise purchasing authority.

The Demand Gen team serves as a dot-connecter across sales, marketing and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies.

As the Account-Based Marketing (ABM) Lead, you will own and execute ABM strategy, campaign creation, pipeline metrics, and more. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line.

Skills You'll Need to Bring:

  • 5+ years of experience in Account-Based Marketing
  • Have strong problem-solving skills to strategize creative ways to get in front of top accounts
  • Self-starter with the ability to work independently, prioritize and get things done
  • Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
  • You have a track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc), expert in end-to-end campaign development, execution, and measurement
  • Have a solid understanding of and experience with current marketing tools, including CRM (Salesforce), Marketing Automation (Marketo), and ABM (Metadata)
  • Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.
  • Excellent communication skills and great at building cross functional relationships. You've worked closely with data, sales, content and operations partners, and comfortable presenting in executive-level settings

What You'll Achieve:

  • Deeply understand the Notion product, user and buyer journey and partner with the Head of Demand Gen on strategy that is innovative and appropriate for Notion's funnel and market.
  • Own strategy, execution, and the results of your programs, including 1:many, 1:few and 1:1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts—advancing them through the sales funnel
  • Build ABM campaigns on ABM platforms (Metadata, LinkedIn and Marketo) to target top-of-funnel customers and target marquee accounts through their buying journey
  • Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs that nurture those accounts from prospecting to close to expansion
  • Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
  • Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems (Marketo, Salesforce, Outreach, ZoomInfo)
  • You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more

Nice to Haves:

  • Experience driving enterprise demand for a freemium SaaS business

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $165,000 - $185,000 per year.