About Shelf

There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission-critical for most companies, but 90% of AI projects haven't deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.

Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI and other big tech players who are bringing GenAI to the enterprise.

Our mission is to empower humanity with better answers everywhere.

Job Description:

We’re seeking a highly creative, hands-on Lead Designer to own and elevate all design for Shelf across brand identity, digital experiences, video, animation, and GenAI-driven creative. You will set the creative vision, produce outstanding design work, and ensure visual excellence across all marketing and product-facing touchpoints.

This role blends creative execution, strategic leadership, and design innovation. You’ll not only create visually stunning assets, but also shape design strategy, establish best-in-class processes, mentor creative contributors, and integrate user and data insights into every project.

What We’re Looking For:

Creative & Technical Execution

• Lead and execute all visual design projects, from concept through final delivery, across marketing, product, and brand initiatives.
• Create, edit, and animate compelling videos, motion graphics, and social assets, leveraging both traditional tools and emerging GenAI technologies.
• Maintain and evolve Shelf’s brand identity, ensuring consistency across all channels, campaigns, and platforms.
• Partner closely with developers to ensure design and animation integrate seamlessly into web and product experiences.

Strategic & Research-Driven Design

• Conduct creative research, audience analysis, and user testing for design and video content to ensure maximum engagement and impact.
• Leverage analytics and performance metrics (e.g., viewer retention, conversion rates) to inform design decisions and iterate on campaigns.
• Facilitate design thinking sessions, workshops, and brainstorming to align stakeholders around creative direction.
• Develop service blueprints, user journeys, and visual storytelling frameworks that connect Shelf’s brand to audience needs.

Leadership & Collaboration

• Mentor and guide freelance designers, agencies, and internal contributors—raising the creative bar across the organization.
• Establish and maintain Shelf’s design system, templates, and asset library for efficiency and consistency.
• Collaborate cross-functionally with marketing, product, engineering, and leadership teams to translate business goals into creative output.
• Act as a brand evangelist, presenting and defending creative work to internal stakeholders and leadership.

What You Bring:

• 7+ years of experience in design, animation, and video editing, with a portfolio demonstrating a wide range of high-quality work.
• Proficiency across a suite of design, web, animation, and video tools—including Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Blender, Houdini, Figma, WordPress/Webflow, Final Cut, and other leading creative platforms.
• Experience using GenAI creative tools (e.g., Runway, Midjourney, Adobe Firefly) to enhance and accelerate creative output.
• Strong video and motion skills, including editing, compositing, typography, and sound integration.
• UI/UX experience and the ability to collaborate effectively with developers on interactive design.
• Proven ability to integrate creative direction with user insights and performance data.

What We Offer:

• Competitive base plus variable
• Life-changing equity
• Comprehensive health and wellness packages
• Long hours, challenging work, and a very fast-paced delivery environment, giving you the ability to impact the AI industry and the future economy of the world
  
  

Why Shelf:

• GenAI will be at least a $18 Trillion market by 2032 and Shelf is a core infrastructure that enables GenAI to be deployed at scale
• We are blazing the path for the future of Artificial Intelligence globally.
• Our Leadership Team has deep AI domain expertise and enterprise SaaS background to execute this plan
• We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
• We have raised over $60 million in funding and our investors include; Insight Partners, Tiger Global, Base10, and others
• We have high velocity growth powered by the most innovative product in our category
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few quarters.

Our Values:

Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.

Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.

Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.

Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.

Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.

Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.

Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.